Search Engine Optimization is the one of the most discussed marketing strategies. The appeal is that your investment is SEO labor, rather than campaign spends. SEO campaigns hope that your pages will naturally rank at the top of search engines, so you are found by customers interested in what you have to offer at that exact time, for free. Unfortunately, there is tons of competition, and millions of SEO services out there that will sell services that are frowned upon. Ultimately, these services will end up getting a website “de-indexed,” “slapped,” or otherwise punished by lowering or eliminating rankings.
A proper SEO professional cannot guarantee specific results in the way that PPC provides. However, a business owner would be equally foolish to not follow standard SEO practices, as recommended by white hat SEO consultants (play by the rules types) and the suggestions of the search engines themselves.
Loaded Bases Marketing starts every SEO campaign with a free SEO analysis of your website. From there, we fix any errors and provide you the tools and guidelines to keep your future content SEO compliant. SEO truly is a gift that keeps on giving, if done correctly.