Loaded Bases Marketing focuses on small business success.
For those businesses who cannot afford expensive campaigns or consultants, we strategically trade resources to help you punch upward. Get new clients, check off boxes, and move forward.
Every new engagement starts out with a thorough introductory evaluation of your marketing situation. This ensures that you are not receiving marketing services that won't move you towards your end goals. Let's get started.
From the nostalgia days of pure HTML & flash based websites, to today's work horses like Wordpress & custom landing pages, the team behind Loaded Bases Marketing has been helping small businesses make the most out of the internet since 2001.
Certified by Google in Pay Per Click Marketing since 2013, and effective in Search Engine Management since 2005, the Loaded Bases Marketing team has plenty of experience to get your company up to speed.
Hundreds of projects and iniatives have been launched and maintained by the Loaded Bases Marketing team. With a focus in traditional and digital marketing, one of the shining talents behind this barter team is to be able to assess your business model, and identify marketing opportunities that are missing.
If you'd like to talk about a project, please fill out the form below and we will reply you shortly.
Pay Per Click is a foundational core competency of Loaded Bases Marketing. We have been certified by Google for our PPC prowess since 2012. However, Pay Per Click does not just mean a search-only Google campaign. It can cover Facebook ppc, Instagram, Bing, Twitter, specialty platforms, content distribution (such as Outbrain), LinkedIn, and more. If it is a self-serve model where Cost Per Click, Cost Per Conversion, and targeting is important, we have delivered. This includes display networks, video display networks, and other specialty networks.
Competitive Intelligence is a sub-speciality of the Loaded Bases Marketing core-competency. We are capable of providing actionable intelligence on competitor's offline and online marketing strategies. Further, we can dig down and find a history of old strategies to see how your competitors have evolved over time and where they are heading. Typically this helps our clients make sure they don't have huge holes in their local markets and remain competitive themselves. However, there are a wide range of utility for competitive intelligence, and we are excited to assist you in your project.
If your startup is noteworthy, you deserve some press. There are three approaches used by Loaded Bases Marketing for PR: Paid Syndication, Blogger Outreach, & Organic Submissions. First, we help craft stories that the public would have interest in, and we use college graduates with Master's degrees in order to proof the content.
With Paid Syndication, we can guarantee that articles mentioning your business are seen. Similar to pay per click, paid syndication is pay per read.
In addition to pay per read models, Our agency has relationships with publisher partnerships, which will have your article featured on high traffic news sites. Blogger Outreach involves a concerted effort to identify, organize and reach out to blogs that cover the spaces your business resides in.
Like most campaigns, Loaded Bases Marketing has established partnerships for paid placement with bloggers, but this can also be approached organically. Depending on your budget and marketing goals, one strategy might make sense over the other. Finally, organic submissions involve press releases, journalist outreach, and the creation/distribution of digital press kits.
Meet your customers where they are. A healthy social media campaign builds up an image that your business is active and engaged. It shows the real people behind your business and is a way to start building relationships with potential customers, and strengthen relationships with current clients. After identifying which networks your customers use, we have the capabilities of finding your customers and getting content they enjoy in front of them. From handling content creation to content curation, social media set up, branding, and scheduling, outsourcing your business Social Media needs allows you to connect more, communicate vibrancy, all while you focus on your work.
Most small businesses flat out fail to market correctly. Aside from website ownership, Local Marketing & Syndication is a bedrock of marketing, yet we constantly see businesses completely unaware of how to do this. Thankfully, this low-cost, long-term, high-yield task can be done professionally and efficiently by Loaded Bases Marketing. What does a Local Marketing and Syndication campaign look like?
We get to work immediately listing your business across hundreds of directories.
We also set up and configure webmaster accounts at major search engines. This strategy guarantees that your business will be 'on the map.' It boosts SEO health, by propagating your name throughout the entire ecosystem of the internet, and helps customers find you easier.
Time tested, and proven effective. Direct Mail is a classic marketing technique to scale your outreach, and deliver a relevant message to your target audience. Within 1 month, your small business can be in contact with tens of thousands of potential customers.
With dozens of direct mail projects under our belt, we can guide your direct mail campaign through every hurdle. Strategy & offer creation, data acquisition, and physical & graphic design. Further, we have a network of referrals (or can work with your preferred vendor) for printing/mailing services. With the right list and the right message, direct mail is a powerful way to start new customer relationships.
When you are considering launching direct mail, email, phone or contact form campaigns, data becomes your number one challenge. Building lists of the customers you need to contact can range from tedious to impossible.
Thankfully, our Agency has nearly a decade of building databases for bulk communications. Our internal infrastructure allows us to assemble up to 2000 business contacts per day for custom databases. Build a list based on the demographics you need. Should our infrastructure not be enough for your needs, or if you are targeting individual consumers, we are well versed in sourcing consumer or niche data by certified and industry recognized providers. Let us know what your needs are, and we will get you there.
Negative reviews can be unfair and distorted. Review sites seem to have little compassion for the struggles of small and medium businesses. Our reputation management service is exhaustive and follows multiple stages. First, we help you cultivate positive reviews, examine how you can prevent future negative reviews, and implement ways to stop them from happening. Second, we help guide you on diplomatic outreach to resolve existing issues. Third, we can issue public rebuttals that will sound reasonable to third parties. Fourth, we can work with review sites to find a path to removal. In some cases, we may be able to identify legal routes to removal. Finally, we can help you with a strategy to generate positive content and take back control of your search engine page. Don't leave this marketing weakness unaddressed.
The image your business projects is so important to winning clients and allowing you to move forward confidently. Website, digital assets, flyers, brochures, direct mail, and many other marketing activities require professional A+ graphic design. From logos & branding, to web elements and presentations, Loaded Bases Marketing can provide excellent aesthetics to your marketing presence at a reasonable price.
Loaded Bases Marketing team has experience in building websites since 1996. Over the years, we have seen every platform for websites. Over the last 20 years, we have seen every type of website platform and have settled on the wonderful power of Wordpress.
Loaded Bases Marketing is so well versed with Wordpress, that we can have simple and complex websites (some which contain core software functions for business) up and running within 1 week. Let us guide you through domain, hosting, email set up, database issues, and website construction. We can act as consultants, guiding you along the way, or as a full service agency to get your presence on the web established at lightning speed!
Deploy us, and you will have a great website in no time, built upon the same platform that Fortune 500 companies like Walmart, Washington Post, New York Times and many others rely on. Over 74.6 million websites trust Wordpress, and now you can have experienced Wordpress Developers found your website.
We are obsessed with Marketing Technology. Thankfully in this day and age, there is almost a tool for every job. We spend countless hours keeping track of and learning about the solutions for almost every marketing challenge. If you have a unique and sophisticated set of problems, our Martech Consulting can help you identify, analyze, and choose the best Martech solutions to accomplish your business goals.
Process: First, we assess your needs/budgetary challenges and identify solutions. Once solutions are accepted, we install/configure, or source certified vendors that can configure the solution. Finally, we review performance with you.
We are adept at finding and installing CRMs, Digital Invoicing, Website Hosted Contract Signing, Livechat, Calender Booking Systems, Competitive Intelligence Tools, Marketing Automation, and hundreds of other solutions that will boost your businesses conversion.
With specific challenges, you need specific solutions. Clients who request this service may be facing flat or diminishing marketing results. Perhaps they only have the bandwidth to focus on one campaign and need to choose from many options. Or perhaps you want to market in a way that none of the competition is even considering. If you need help finding a way forward, you can hire the strategic thinking of experienced marketers. The DNA of the process and deliverables from strategic design projects is rooted in taking time to understand your business challenges, resources, and goals.
Search Engine Optimization is the one of the most discussed marketing strategies. The appeal is that your investment is SEO labor, rather than campaign spends. SEO campaigns hope that your pages will naturally rank at the top of search engines, so you are found by customers interested in what you have to offer at that exact time, for free. Unfortunately, there is tons of competition, and millions of SEO services out there that will sell services that are frowned upon. Ultimately, these services will end up getting a website "de-indexed," "slapped," or otherwise punished by lowering or eliminating rankings.
A proper SEO professional cannot guarantee specific results in the way that PPC provides. However, a business owner would be equally foolish to not follow standard SEO practices, as recommended by white hat SEO consultants (play by the rules types) and the suggestions of the search engines themselves.
Video production is one of our favorite marketing methods. They are immensely valuable in increasing conversions on landing pages, and decreasing bounce rates on web pages. Videos provide the best opportunity to reach the growing number of Youtube viewers who are within your market segment. Additionally, with retargeting, any visitor of your website can later be shown your commercial once they make their way to viewing websites like Youtube. We offer both assembled footage, music and voiceover video creation, or filmed commercials. Action!
Your efforts are best spent doing core business functions and services. However, content production is so crucial to today's marketing environment. One of the biggest complaints of small business owners is just how much time it takes to produce the content needed to connect with potential clients. It is not unheard of for business owners to lament that they wake up in the morning to produce content, rather than serve their clients.
This needs to change. Loaded Bases Marketing can help you focus on your business, and what gives you satisfaction. We can handle content production for Social Media, blogs, Ebooks, PR and other landing page offers.